In this brief post, Seth Godin hits the nail on the head: “nothing works without demand”.
LINK: Supply & Demand
The fact that you have something does not make it desirable. You have to find a way for someone to want to buy it. That is why billions are spent on advertising.
I do, however, take issue with his comments on garage sales. They can be the very epitome of capitalism and demand fabrication.
A ‘garage sale’ is when you round up items that you no longer find necessary and put them on display on your front lawn in an attempt to sell them to passers by. They are called ‘garage sales’, because most of the items tended to be relegated to the garage before being mercifully put up for sale.