Here’s a link to a great article from Morgan Housel @ The Motley Fool about how investors tend to perceive themselves:
I would only partially agree that “contrarianism is the key to huge outperformance”. The size of your allocation is of paramount importance as well. At the end of the day, the market doesn’t care about your style or your philosophy. What matters is whether you win or lose, and if you live to fight another day. There are no ‘beautiful losers’ in this great endeavor – contrarian or not.