With the general population becoming more and more conscious about their internet privacy every day, some seek anonymity in the “dark net”. The dark net, which is the decentralized version of the world wide web, mostly associated with illegal activities and cryptocurrency transactions, according to data, receives around 440 thousand daily users from the US alone.
“How is this relevant?” you might ask.
Well, according to Goldman Sachs – two reasons:
- Firstly, due to the fact that the dark net enables individuals to browse the internet anonymously, out of the reach of traditional search engines, data-collection for advertising revenue reliant websites could take a significant hit to their top-line.
- Secondly, because the dark net is used to conduct various illegal activities, a more direct regulation of the internet could be called for, which in turn has the ability to slow the innovation of large internet companies such as Google, Amazon and Facebook.